Alanna Cherote

Music Curator

Founder of Embrace Productions is the tenacious female artist and entrepreneur Alanna Cherote. With over 15 years’ experience in the music industry as a performing artist, singer songwriter and producer, becoming a successful agent and joining forces with the finest talent Australia has to offer was a major part of the overall plan.
Embrace Productions comes from a standpoint of true authenticity, encompassing the most vibrant and extensive roster spanning across all genres. Alanna dynamically leads a nationwide team of passionate artists and marketing experts from their head office in Sydney.
Representing every possible musical genre, the culture of Embrace is clear. Their live music roster is simply world class, including the young and vibrant emerging acts, as well as the ultra-experienced. Embrace has developed a thriving live experience with the most established, and most exciting acts in the Australian Music Industry.